俞敏洪:新东方在线为什么要上市?(附英文)

2019-04-11 15:08

  


3月28日,新东方教育科技集团旗下在线教育服务供应商新东方在线 (股份代号:1797),在港交所成功上市。俞敏洪老师在新东方在线上市庆祝晚宴上发表了讲话。

(本文为新东方在线上市庆祝晚宴上的讲话)


Dear esteemed family, colleagues, honorable investors and those who contributed to the listing of New Oriental (XDF Online Koolearn), members of the Entrepreneurs’ Club from Peking University, and supporters of New Oriental, good evening ladies, and gentlemen!

  各位亲爱的朋友,各位投资者朋友,还有帮助新东方在线上市的各位投行朋友,还有我们的亲朋好友,来自北大企业家俱乐部的朋友,新东方自己的朋友,大家晚上好!

I wore a red tie when I headed for the stock market this morning but somebody ripped it off. Somebody told me that “‘green’ stands for ‘gain’ in Hong Kong, so you must wear a green tie and wear a green hat. Therefore, I had to put on a tie dashed with some green and went to the trading floor. However, after reviewing the colors more carefully tonight, I decided to pick a red tie tonight because red is a color closely related to happiness in China. Plus, when you open the Stock Guide on Tencent, “red” also means “rise.” Now Koolearn's listing is on the Hong Kong stock exchange; we prefer to march happily. That’s why I chose to wear a red tie, and that was the first story I wanted to tell.

  我早上去港交所的时候,戴了一个红领带,跑到门口被团队扯下来了。他们说在香港绿的代表上涨,所以你必须戴绿领带,最好再戴上绿帽子。我被迫换了一条带有一点绿色的领带,最后去上市了。但是,今晚我想一下,我要戴红领带,理由也非常简单,因为红色对中国人来说是一个喜庆的颜色,而且大家只要打开腾讯股票指南,红色都表示上涨。既然已经上市了,我们就要按照红色、喜庆的方式往前走,所以我想了一下还是要戴红色领带过来。

The other thing is that maybe the stock price did not perform at our usual brilliance today; the closing price did not fall below the initial public offering but did not rise either. I believe that investors here do not intend to buy the shares of Koolearn just to sell it later. I will sincerely advise those who want a quick profit to view the market in the long run. During my five years in university, I was not that seemingly outstanding. As a result, I did not enjoy the admiration of any female classmates. It will take a long time before a real dark horse or big-time potential stock like me could be detected. If you only focus on the present, then you will suffer a loss in the long run. I hope all the investors here today would trust us and believe us. Believe that XDF Online Koolearn is full of people with excellent entrepreneurs’ mindset, it is full of friends with strong determination who won’t quit until they succeed, people who want to grow the investors with them. After 30 years, you will find this is a marvelous stock to own. Just like my friends found out that I’m a good guy after spending 30 years with me.


  第二,今天的股价表现并不是特别出色,收盘没有跌破发行价,但是也没涨。我想的说是,在座的各位投资人,买新东方在线的股票一定不是为了今天买,今天卖。那些今天买和今天卖的人,建议看事情要看长远。我在大学的时候,整整五年,都显得不那么出色,以至于大学女生没有一个爱上我的。但像我这样的,实际上是真正的潜力股,但是要很久才能体现出来。如果你只是看当前,最后一定会长久吃亏。希望在座的投资人要相信我们,相信新东方是有事业心的,相信我们是不把事情干好,绝不罢休的一帮人,相信我们一定会跟投资者共同成长,当你股票持有30年的时候,一定发现这是一支特别好的股票,就像我的一些朋友,跟我交往了30年,终于承认我是一个好男人。



The third story is that everything has a silver-lining behind it. The IPO is not only about making money, though I know that the capital was necessary for XDF to develop into a great company. Money does not solve everything, but it can help resolve some of the issues. Without the capital, a country cannot evolve into an economic super-power; without the cash, a company cannot innovate or make any breakthrough. Today, with the support from all our investors, Koolearn finally got listed, which indicates that we do have some money at hand now, amounting to about 200 million US dollars. However, the cash is not to be used arbitrarily or carelessly at all. We will not spend it on a private plane, luxury sedans or rent luxury offices, so please trust us. Every penny you invest will be investing and spending on the students, teachers, advancement of the technologies, training the management, with an ultimate goal that we could afford private plane in a decade or so, but not today.

第三,任何一件事情,都有背后的意义。新东方在线的意义不仅仅是为了赚钱。尽管我知道,赚钱是必须的,有钱并不等于一切,但没钱是万万不行的。一个国家没钱,经济就不能腾飞;一个公司没钱,它就没法创新和突破。今天在各位投资人的支持下,新东方在线终于上市了,所以至少现在,在线的口袋里是有钱的,接近2亿美金。但我想说钱也不是可以随便乱花的,我们不会用这个钱去买私人飞机,我们也不会用这个钱去买豪华轿车,我们也不会用这个钱去租赁豪华办公室。请相信我们,你们给我们的每一分钱,我们都会用在学生身上,用在老师身上,用在技术升级上,用在管理团队提升上,其最终的目的是希望10年以后我们真的有钱买私人飞机,而不是今天。

For us, it is necessary to ensure that every student can receive qualified education in New Oriental (XDF Koolearn) so that they can have a better future. For instance, every family can place their trust in New Oriental, no matter online or offline; they can consider New Oriental as a helper in the growth of the children and the family. We want to achieve our students' development at any cost, and this is like how to be a kind-hearted person; most of my life-long friends still trust me due to my kindness. One personal character I believe in is "treat others the way you want to be treated, even when you highly doubt that they will do the same in return."  I will bring this personal character of mine into XDF management philosophies.

  如何让每个学生能够真的在新东方接受到好的教育,使他们的前途更加美好,如何让每个家庭更加信任新东方,不管是通过在线,还是地面,把新东方作为他们家庭成长、孩子成长真正的依托,我觉得这些事情是我们必须要做到的。这好像是做人一样,我到今天为止,还是受到了大部分朋友的信任,其中一个重要的原因,是我觉得我是一个“宁可天下人负我、我不负天下人”个性的人。我会把这个个性用在新东方。

Today, the ordinary folks and almost everybody choose to trust New Oriental, though we are not perfect. We can still improve our system, build more teaching content, and after 25 years we may have some old desk jockeys. There is one glistening fact and that is 80% of families attach great trust to New Oriental and send their children to us more than once. Some students have brought in their children to become second-generation XDF students, and some even brought in their third generation of students in. We hope we can offer better service in a broader sense to parents and children with our efforts to reform, and this is one important reason why we listed Koolearn as an independent enterprise.

  尽管新东方做的有很多不足,比如说系统做得不够好,教学内容、教学体系的研发也不够好,还有新东方已经有25年的历史,已经有很多老化官僚主义现象,革新做的不够。但是有一点,至少跟新东方接触的家庭中,80%左右的家庭和孩子仍然对新东方寄予了厚望,对新东方寄予了信任,一次又一次把他们的孩子送到新东方来。有的已经到了第二代,甚至已经快接近第三代了。我们希望通过新东方不断的变革,能够为家长、孩子提供更好的服务,而且能够服务更广阔的领域。这也是我们为什么要把新东方在线独立出来上市的一个重要原因。



Listing of Koolearn was not intended for money or fame, though some netizens said that “Michael Yu is loaded. He got two companies listed”. Well, here is my reply “getting listed is not that complex, but the important question is what you wish to do with the company.” The listing of New Oriental has a two-fold meaning. By connecting the capital market, on the one hand, we could be supported by it, and on the other hand, which is more crucial, we would be pushed by the capital market, so that we will make a continuous effort to achieve great targets. As it is known to all, the relationship between partners is equal, while the one between father and son is subordinate. If the relationship between New Oriental and Koolearn was like father and son, now we send “the son” to live independently. As an independent one, Koolearn could attract more resources and talents to achieve further development. We could say Koolearn got a birth certificate or got baptized today, with which Koolearn could draw great talents, a magnificent system, and outstanding contents to earn its living independently.

  在线上市,不是为了敛钱,也不是为了能够有一个上市的所谓名头。今天在网上不少网友说,俞敏洪还挺牛的,弄两个公司上市了。我说弄公司上市其实是不难的事情,更加重要的是你为什么要上市。新东方上市,其实是我们通过和资本市场的嫁接,既得到了资本市场的加持,更加重要的是得到资本市场的催促,让我们能够日夜奋进,同时也为自己找到了一个独立的地位。因为大家都知道,两人伙伴关系是平等关系,但是父子关系通常是从属关系。如果说原来新东方在线和新东方总公司之间是父子关系的话,现在我们把这个儿子送到世界上,让他去独立的生存,让它独立聚集资源,独立吸引更多的人才,进行更多的发展。实际上今天可以说是我们给了新东方在线一张出生证,让它在这个世界上从今以后聚合伟大的人才、伟大的系统、伟大的内容来独立生存。

There is a social cause for the greater goods behind Koolearn. I do believe that online education could play a crucial role in offering a balanced training, promoting the development of education in mountainous regions plus the poverty-stricken and rural areas in China and around the world, and we can pass on excellent education resources. With the birth of 5G, the perfection of the online-teaching system, the improvement of education efficiency and effectiveness  brought by AI, I believe that children in mountainous, poverty-stricken and rural areas, would finally have access to qualified education like you and me in my childhood. And under the assistance of qualified education and their continuous efforts, they would get admitted to famous universities in China or worldwide. To promote our online education is also our social responsibilities and objectives to benefit our future generations. This ideal does not contradict the commercial development, and they mutually benefit.

  新东方在线背后还有一个社会理想。我认为中国未来的均衡教育以及山区、贫困地区、农村地区教育的发展,真正能起到优质教育资源传递的一定是在线教育。5G的来临,教育互动系统越来越完美,AI系统对教育效率和效果进行提升,相信未来那些在边远地区的农村孩子和山区孩子,将像我们一样,像我小时候一样,终于有机会得到好的教育,通过不断的努力,最终走入中国乃至世界的名牌大学去读书。这是我们教育在线未来的社会责任和社会理想。这种理想跟商业模式的发展并行不悖,互相推动。

At last, I would say an enterprise resembles an person in many ways. The following characters make a decent man and thus a responsible enterprise.

  最后一点,我想说的是一个人和一个企业是一样的。我觉得一个人最重要的是几个要素。

The first enterprise component is that the goal must be worth your pursuit and effort. For me, it was the desire to be admitted to Peking University, and it was to become a teacher in it at first. Then it was to establish New Oriental after failing to go abroad, and finally to publicly offer New Oriental and try to make it the largest education company in the world, each of these goals keeps driving me forward, and I would hate to waste even one minute in my life not doing what I love.

  第一个要素,你必须要有某个目标值得你去追随,值得你去努力,对于我来说,从考大学到留在北大当老师,最后出国,没有成功,最后做新东方,希望新东方做成一个上市公司,希望做成中国最大的教育集团,每一步目标每时每刻都在牵引着我,让我的生命一刻都不愿意浪费。

The second enterprise component is the cause plus passion for your goal. We are full of love when operating New Oriental as we know every worthy effort or hardship we face can result in the positive growth of children. Or to put it in a broader context, every effort promotes the development and advancement of China and the World.

  第二个要素,做任何一个事情,都要赋予意义,更重要的是赋予意义背后的激情。现在做新东方,我们充满激情,因为我们知道我们每一份努力都会在孩子成长当中体现,再往大了说一点,它推动着中国的发展和中国的进步。

The third component is a consistent update and reform. Just before dinner, an investor conversed with me. He prepared a long speech to tell me which areas of New Oriental are in desperate need of reform. I pointed out the weaknesses and gave the plan in advance, and he finally agreed with me and gave up his original idea. What I would like to point out here is that the cells in our bodies rejuvenate every day, but our minds are not. Therefore I hope, in my 50s, we could always reform, update and embrace the new technology, new system, and new talents.

  第三个要素,最重要的是要不断更新和变革。刚才吃饭之前,有一个投资者跟我聊天,他本来准备了一段比较长的话来告诉我新东方哪些领域需要变革,我提早就把自己的缺点和计划说出来了,他认可我说的话,说那我就不说了,你们已经意识到了自己的问题。每天我们身上的细胞都在更新,我们的思想却常常是顽固透顶。所以我希望到了我这个年龄,50多岁,依然不断的变革,不断的更新,不断迎接世界上任何新的技术,任何新的系统和任何新的人才。

The fourth component is perseverance. After the goal, ideal, reform, and renovation, you need to persist in the right matters, and you must hold on to the goals you deem most valuable. In my case, if I have operated in the education industry up until today, I will persist through tomorrow and the day after tomorrow.

New Oriental and New Oriental Online(Koolearn)are the same, we’ll have extraordinary goals. We’ll have the passionate dedication to persist in meaningful developments and outperform in the education industry. We’ll have the courage to revolutionize and rejuvenate ourselves so that we could manage the company until it becomes astounding. Therefore, we not only need to get involved in China’s education but also have to get to sit at the table to contribute to the decision-making process. Furthermore, New Oriental and Koolearn need to sit at the head of the table and stay as the chief in China’s education sector. This is our ambition. This is our ideal, thank you, everyone.

  第四个要素,非常重要的是坚持,当你有了目标,有了理想,有了变革,有了创新以后,你要把自己认为对的事情坚持的做下去,并且坚持做在你所从事的领域,认为最有价值的事情。对于我来说,我在教育领域坚持到今天,我就必然坚持到明天,也将必然坚持到后天。

  新东方在线和新东方总公司一样,我们有伟大的目标,我们有激情坚持我们所做的有意义的事情,我们有突破自己和变革自己的勇气,直到它变成一个真正伟大公司,所以我们不仅仅要getting involved 参与进来,参与中国的教育。我们还要get a seat at the table,我们要在主桌上占有一席之地。不仅要在主桌上占有一席之地,新东方教育、新东方在线,我们一定要sit at the head of the table,一定要坐到中国教育的首席上去,这是我们的雄心,我们的理想,谢谢大家。



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