预测 ：广告的作用

　　Directions: For this part, you are allowed 30 minutes to write a short essay on the topic

　　Advertisement. You should write at least 120 words following the outline given below in Chinese:

　　1. 广告的作用

　　2. 广告的形式多样

　　3. 广告的夸张性

　　Advertisement

　　Advertisements are forcing their way into people’s lives. People refer to advertisements in their daily lives because they are consumers. The advertisers are usually manufacturers, retailers and salesmen. Their merchandise needs to be advertised to bring it to the attention to the customers. Thus nearly every product is advertised in some way. To a large extent, good advertising leads to success while bad advertising can mean failure.

　　There are many ways to advertise and ‘ads’ come in different forms. Newspapers carry advertisements. Some products are publicized on TV and radio which bring them into notice of a wide audience. Billboards also carry advertising. Advertising is a big industry now and many agencies have been set up to furnish a variety of forms.

　　However, advertising is not always truthful. A product is often misrepresented. The advertiser exaggerates the benefits of the merchandise he wants to sell. Thus, he misrepresents the truth. The consumer falls victim to such advertising. Millions of people have bought advertised products and have been dissatisfied with them。

　　点评：这是一篇说明文，用说明的表达方式来解说事物，阐明事理。写好说明文，不仅要抓住特征，注意条理，而且要巧妙运用说明方法，像下定义、举例子、作比较、分类别、列数字、打比方等

　　责任编辑：张艳

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