The adjective omnichannel is used to refer to "a type of retail which integrates the different methods of shopping available to consumers", e.g. online, in a physical shop, or by phone.

　　Omnichannel(全渠道的)是形容词，指“一种综合了多种顾客购物手段的零售形式”，如网络、实体店、电话零售。

　　The word comes from the combination of omni- ('all') and channel. A similar term with a different meaning is multichannel, which refers to something that 'employs or possesses many television or communications channels.

　　该词由omni-(意为“所有、全部”)和channel(渠道)合并而成。"multichannel"与之类似，但意思不同，这个术语是指“运用或占有多种不同的电视或通信渠道”。

　　For example:

　　80 percent of sales for omnichannel retailers happen in the offline world.

　　全渠道零售商8成的销售额是在线下世界完成的。

编辑：张雨

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